on 02 April, 2019

Spike’s Hedgehog Food has announced a partnership with Amazing Grace, an initiative led by Dr Brian May’s charity, the Save Me Trust.

Amazing Grace, a collaboration between the Save Me Trust, Harper Asprey Wildlife Rescue and the British Hedgehog Preservation Society, is fighting the declining population of hedgehogs in the UK, and, as of 1st April 2019, 10p from every bag of Spike’s food sold will be donated to the campaign. Through the partnership, each donation will support Amazing Grace spread the message and help educate the public about the decline in population of hedgehogs in the UK, which has dropped from 30 million in the 1950s, to fewer than one million today.

Anne Brummer, CEO of the Save Me Trust, commented on the partnership: “Everything we do at the Save Me Trust is to support wildlife. We battle daily against cruelty, injustice, lack of habitat and persecution on every level.  Many issues relating to wildlife are caused by man's ignorance so awareness is key to any project. The Amazing Grace campaign is one of these battles.

“The UK’s hedgehog population is declining at an alarming rate and we’re passionately dedicated to doing everything we can to help the humble hog to survive and flourish.

“We treat hedgehogs here on the front line from hand rearing tiny hoglets like Grace to fixing broken limbs. That’s the easy part and it’s what we have been doing for 30 years, but after all our work with rehabilitation if they have no safe space to return to, our efforts would be futile.

“Their habitat has decreased massively over the last 30 years and the decline in hedgehogs has mirrored that. The Amazing Grace campaign tackles these issues on every level from educating the public, to carrying out scientific studies.

“We want to make gardens and outdoor spaces hedgehog-friendly throughout the UK. It’s not too late and it’s within our gift to change the fate of Britain's favourite mammal if we all pull together.

“We are very excited to be working with the wonderful people from Spike's; any support we receive is a step in the right direction and this partnership with Spikes’ will play a vital role in our mission to increase the hedgehog population.”

Dr Brian May added: “We welcome Spike’s generous boost to the campaign to save these precious native animals from extinction. Everybody loves the small hogs, who are part of our heritage and we’d like to see the whole of Britain get behind this campaign.”

Camille Ashforth, Spike’s World brand manager, concluded: “Everything the team at Amazing Grace does is so important. They’re not only helping and rehabilitating a declining population of hedgehogs, but also raising awareness of how we, as the general public, can help by making our gardens hedgehog friendly – something we’re really proud to stand behind. 

To find out more about Spike’s World, visit www.spikesworld.co.uk/ 

Press contacts: Emily Woodcock / Katie Beckham  0161 968 6944/6938  emily@onebrandmagic.co.uk/ katie@onebrandmagic.co.uk 

Anne Brummer CEO Save Me Trust  Tel: 01344 625800  Phil Symes philsymes@theprcontact.com 

Notes to editor: There’s nothing spiky about Spike’s hedgehog food – just naturally nutritious and delicious ingredients. At Spike’s we know about the simple pleasures hedgehogs can bring to a garden and they provide a great source of organic pest control. But, these days, hedgehogs need a helping hand. Leaving food out regularly will attract hedgehogs to gardens, help control pests, and most importantly help the hedgehogs get all the nutrition they need. That’s why we developed the Spike’s range of hedgehog foods, to ensure our spiky friends can thrive in their natural environment.

Amazing Grace was launched in 2016, inspired by the journey of Grace the hedgehog. Grace was found injured and sick as a hoglet and taken to Harper Asprey Wildlife Rescue to recover. Suffering from ‘flystrike' (myiasis) as a result of injury, an infection that’s often fatal, she made an incredible recovery and simultaneously stole the hearts of those at the rescue centre. She’s now the inspiration behind and the face of Amazing Grace. www.gracethehedgehog.co.uk